Elena Fumagalli
Marketing Ph.D. Candidate at HEC Paris
Elena Fumagalli is a Doctoral Candidate in the Department of Marketing at HEC Paris. Prior to entering the Ph.D. program, she received her B.A. from Cattolica University in Milan and her M.Sc. in Marketing Management at Bocconi University.
Elena's research interests fall into the domains of consumer self-identity and emotion in consumer psychology. At the intersection of these domains, her dissertation research investigates the influence of aversive states (i.e., identity threats, negative emotions) on consumers’ motivations and behavior. She also investigates how consumers manage multiple social identities in a variety of situations such as when they face self-threatening events (e.g., failure on a test for student-athletes) or when they face resource scarcity contingencies (e.g., time allocation for working parents).
Research Interests
Identity Threats, Compensatory Consumption, Consumers Identity Negotiation, Affective and Motivational Processes.
Research in Progress
With L.J. Shrum
When Disgust Puts You Down: The Effect of Disgust Exposure on Consumers’ Identity and Compensatory Consumption. Manuscript in preparation, targeted at the Journal of Consumer Psychology
With L.J. Shrum and Jaehoon Lee
Can’t Touch Me: The Effect of Loneliness on Preference for Haptic Consumption Experiences. Manuscript in preparation, targeted at the Journal of Consumer Research
With Yi Li
Spoiled Rotten: Unconditional Business-to-Consumer Gift-Giving and Customer Negative Behavioral Intentions. Manuscript available, preparing for submission to the Journal of Consumer Research
With Luca Visconti
To Me or Not to Me: Personal Body as Contended Ownership. Manuscript in preparation, targeted at the Journal of Consumer Research
With L.J. Shrum and Suresh Ramanathan
Being a Chameleon Helps: How Holding Multiple Identities Protects Consumers Against Identity Threats. Data collection in progress.
With Christina Kan
Multiple Identities and Multiple Resources: How Scarcity Perception is Influenced by Identity Salience. Data collection in progress.
Teaching Interests
Consumer Behavior, Principles of Marketing, Marketing Research, Digital Marketing, Strategic Marketing.
Teaching Experience
Instructor
- Research Methods for Social Sciences (co-instructor), University of Calabria (2017; average evaluation 6.2/7)
- Consumer Behavior, ESCP Europe (2017; Specialized Master, 15 hours, 49 students, average evaluation 3.34/4)
- Research Methods for Social Sciences (co-instructor), University of Calabria (2015; average evaluation 6.8/7)
Teaching Assistant (HEC Paris 2014-2015)
Leading Digital Transformation (ExEd) for Professor Kristine de Valck (2017)
- Luxury Management Summer School for Professor Anne Michaut-Denizeau (2015)
- Statistics and business analytics (MBA) for Professor Peter Ebbes (2014, 2015)
Teaching Assistant (Bocconi University 2011-2012)
- Marketing in Creative Industries for Professor Gabriele Troilo (2011)
- Marketing research for Professor Maria Carmela Ostilio (2012)
- Marketing for Professor Lei Wang (2012)
- Sales and Key Account Management for Professor Paolo Guenzi (2012)
Pedagogical Contribution
Peer-Reviewed Business Cases
Fumagalli E. (in press). “Direct-to-consumer DNA testing and product personalization: one size does not fit all genes,” SAGE Business Cases.
Academic Affiliation
Present & Past
HEC Paris
Marketing Ph.D. Candidate Sep 2013 – Present
Texas A&M University
Visiting Ph.D. Student Jan 2016 – December 2016
Bocconi University
Research Assistant September 2011 - January 2013
Honors & Awards
AMA Sheth Doctoral Consortium Fellow, 2017
2016 Doctoral Fellowship, Labex ECODEC
2015 Travel grant from HEC Paris for visit to Mays Business School, Texas A&M
2013-15 Doctoral Fellowship, HEC Paris
Post-graduate Research Scholarship, Bocconi University, Research Fellow, 2011
Graduated Top 10% of graduating class 2009-2010, Bocconi University
CURRICULUM VITAE
June 2018
CONTACT ME
+39 348 1516118
+506 8563 9473
HEC Paris
Department of Marketing
1 Rue de la Libération
78351 Jouy-en-Josas, FranceLet's connect!
LinkedIn Profile
Google Scholar Profile
Research Gate Profile
Research & Respect
"Beauty is no quality in things themselves: It exists merely in the mind which contemplates them; and each mind perceives a different beauty. One person may even perceive deformity, where another is sensible beauty; and every individual ought to acquiesce in his own sentiment, without pretending to regulate those of others. To seek the real beauty, or real deformity, is as fruitless an enquiry, as to pretend to ascertain the real sweet or real bitter."
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