• Elena Fumagalli

    Assistant Professor @ Torcuato Di Tella University

    Elena is an Assistant Professor of Marketing at Torcuato Di Tella University (Buenos Aires, Argentina). She received her Ph.D. in marketing from HEC Paris in France and, prior to entering the Ph.D. program, she received her B.A. from Cattolica University in Milan and her M.Sc. in Marketing Management at Bocconi University.


    Elena's primary research interests are in the areas of consumer behavior and consumer well-being, and she leverages experimental design and survey methods to examine these topics. In particular, she focuses on how specific emotions (loneliness, disgust, entitlement) either impact consumers’ well-being or their compensatory behaviors. Her work on these topics has been published in Journal of Retailing, Frontiers in Psychology, and Current Opinion in Psychology, and she currently has papers under review at the International Journal of Research in Marketing, Current Research in Ecological and Social Psychology, and Journal of Consumer Psychology.

  • Research Interests

    Loneliness, Identity Threats, Compensatory Consumption, Consumers Identity Negotiation, Affective and Motivational Processes.

    Refereed Journal Articles

    Fumagalli, E., Shrum, L. J., & Lowrey, T. M. (2022). Consuming in response to loneliness: Bright side and dark side effects. Current Opinion in Psychology (IF 6.813, SJR 2.085), 46, 101329. https://doi.org/10.1016/j.copsyc.2022.101329


    Li, Y., & Fumagalli, E. (2021). Spoiled Rotten: How and When Discontinuation of Repetitive and Regular Delight Offers Increases Customer Desire for Revenge. Journal of Retailing (IF 11.19, ABS 4), S0022435921000506. https://doi.org/10.1016/j.jretai.2021.08.002


    Fumagalli, E., Dolmatzian, M. B., & Shrum, L. J. (2021). Centennials, FOMO, and Loneliness: An Investigation of the Impact of Social Networking and Messaging/VoIP Apps Usage During the Initial Stage of the Coronavirus Pandemic. Frontiers in Psychology (IF 4.232, SJR 0.873), 12. https://doi.org/10.3389/fpsyg.2021.620739


    Manuscripts under review and working papers

    Elena Fumagalli, L. J. Shrum, and Jaehoon Lee, “Chronically Lonely Consumers Avoid Rather than Seek Out Interpersonal Touch-Related Services Because of Lack of Interpersonal Trust and Comfort with Interpersonal Touch,” revision invited, International Journal of Research in Marketing. (IF 8.047, ABS 4) (SSRN's Top Ten download list for Marketing topic and Consumer Behavior subtopic; April 2022)


    L. J. Shrum, Elena Fumagalli, and Tina M. Lowrey, “Coping with Loneliness Through Consumption: A Review, Synthesis, and Research Agenda,” Manuscript available, revision invited at Journal of Consumer Psychology (IF 4.551, ABS 4*, FT listed).


    Elena Fumagalli and L. J. Shrum, “Shockvertising: The Effect of Disgust Exposure on Viewers’ Unconscious Behavioral Responses.” Manuscript available, under review at Current Research in Ecological and Social Psychology.


    Elena Fumagalli, L. J. Shrum, and Tina M. Lowrey, “Beneficial and Detrimental Effects of Children’s and Adolescent’s Social Media Consumption,” in preparation for submission to Journal of the Association for Consumer Research.


    Elena Fumagalli, Marina B. Dolmatzian, Candelaria B. Krick, Julieta E. Del Negro, and Joaquín Navajas, “COVID-19 Vaccine Brand Preference and Political Orientation: The Insightful Case of Argentina,” in preparation for submission to Humanities and Social Sciences Communications.



  • Teaching Interests


    Consumer Behavior, Principles of Marketing, Marketing Research, Digital Marketing, Strategic Marketing.

    Teaching Experience



    • 2021 Consumer Behavior and Emerging Markets, Torcuato Di Tella University (MBA, 24 hours, 11 students, average evaluation 5/5)
    • 2021 Consumer Behavior, Torcuato Di Tella University (Undergraduate, 45 hours, 25 students, average evaluation 4.91/5)
    • 2021 Neurociencia Aplicada a los Negocios, Torcuato Di Tella University (Executive Education, 10 hours, 22 students, 4.77/5)
    • 2020 Consumer Behavior, Torcuato Di Tella University (Master in Management & Analytics, 15 hours, 31 students, 4.73/5)
    • 2020 Consumer Behavior and Emerging Markets, Torcuato Di Tella University (MBA, 12 hours, 39 students, average evaluation 4.50/5)
    • 2020 Consumer Behavior, Torcuato Di Tella University (Undergraduate, 45 hours, 7 students, average evaluation 4.86/5)
    • 2020  Consumer Behavior, Torcuato Di Tella University (Undergraduate, 45 hours, 33 students, average evaluation 4.73/5)
    • 2019 Consumer Behavior, Torcuato Di Tella University (Master in Management & Analytics, 15 hours, 40 students, 3.93/5)
    • 2019 Consumer Behavior, Torcuato Di Tella University (Undergraduate, 45 hours, 38 students, average evaluation 4.12/5)
    • 2019 Consumer Behavior, Torcuato Di Tella University (Undergraduate, 45 hours, 26 students, average evaluation 3.76/5)
    • Research Methods for Social Sciences (co-instructor), University of Calabria (2018; average evaluation TBD)
    • Research Methods for Social Sciences (co-instructor), University of Calabria (2017; average evaluation 6.2/7)
    • Consumer Behavior, ESCP Europe (2017; Specialized Master, 15 hours, 49 students, average evaluation 3.34/4)
    • Research Methods for Social Sciences (co-instructor), University of Calabria (2015; average evaluation 6.8/7)

    Teaching Assistant (HEC Paris 2014-2015)

    • Leading Digital Transformation (ExEd) for Professor Kristine de Valck (2017)

    • Luxury Management Summer School for Professor Anne Michaut-Denizeau (2015)
    • Statistics and business analytics (MBA) for Professor Peter Ebbes (2014, 2015)

    Teaching Assistant (Bocconi University 2011-2012)

    • Marketing in Creative Industries for Professor Gabriele Troilo (2011)
    • Marketing research for Professor Maria Carmela Ostilio (2012)
    • Marketing for Professor Lei Wang (2012)
    • Sales and Key Account Management for Professor Paolo Guenzi (2012)

    Pedagogical Contribution

    Blended learning design


    2022 Design of a blended course “Consumer Behavior and Emerging Markets” for the INSENDI platform


    Business Cases and Teaching Materials


    Elena Fumagalli (forthcoming). “McCarthy's 4Ps,” Marketing Module of SAGE Business Core.


    Elena Fumagalli (2021). “Ethical Consumerism and Glass Box Branding: When Companies’ Actions Speak Louder Than Words,” SAGE Business Cases. (Voted SAGE’s 2021 Editor’s Choice Award for Marketing)


    Elena Fumagalli (2020). “Tough love: when social media influencers’ digital detox goes wrong,” SAGE Business Cases. (Voted Best Marketing Business Case of 2019 by SAGE Editorial Team)


    Elena Fumagalli (2019). “Direct-to-consumer DNA testing and product personalization: one size does not fit all genes,” SAGE Business Cases.


  • Undergraduate

    "Elena has divided the course material in such a way that it fits a class of such large volume of students. Group projects are always welcome during online studies as well as it allows one to socialize more with classmates despite not being there in person and this has both academic and personal gains."

    "Elena is a very good and very nice professor. Although it was mostly online she managed to make the course very interesting and interactive"


    “Me encantó. Muy interesante. Se vieron herramientas analiticas relevantes junto con el background necesario para analizar data relevante al comportamiento del consumidor.”


    “La profesora demostró mucha organización en las clases y en las tareas fuera de horario, eso motiva mucho a que uno también se organice y le dedique tiempo a la materia. Nada más que agregar, muy buena materia!”


    “Thank you to Elena who managed to stay focus even though it was very late night in Italy. Very professional. Super insightful class. I wish I had this class before I left the country and venture into the world. Thank you!


    “Excelente materia, contenidos y profesora. realmente muy recomendable. de las mejores materias de todo el MBA”


    "I attended Elena’s “Consumer Behaviors and Emerging Markets” course in UTDT in July. Elena curated a very interesting selection of readings and resources and was always willing to share additional papers and references with us. She teaches with great enthusiasm and kept the class engaged through excellent content and debate."

    Executive Education

    “Se nota que Elena sabe mucho y así lo expresa. Muy dispuesta a ayudar a sus alumnos en todo momento y siempre con buena onda. Sus clases fueron dinámicas y muy entretenidas. Sin dudas la califico con un excelente.”


    “Muy clara a la hora de explicar. Predispuesta a dar ejemplos y llevarlo al plano de lo concreto. Súper recomendable.”

  • Academic Affiliation

    Present & Past

    Torcuato Di Tella University

    Assistant Professor March 2019 - Present

    HEC Paris

    Marketing Ph.D. Candidate Sep 2013 – June 2018

    Texas A&M University

    Visiting Ph.D. Student Jan 2016 – December 2016

    Bocconi University

    Research Assistant September 2011 - January 2013

  • Media Mentions

    La dispersión, un mal de época que pone a la tecnología en la mira

    La Nación - 13/02/2022

    Why Buying Things Makes Us Feel Less Lonely

    Psychology Today - 15/04/2022

    It's Time to Digital Detox: How to Put 6 Feet Between You and Your Tech

    PCmag India - 10/06/2021

    Marketing y consumo: el efecto catalizador de la pandemia

    - Elena Fumagalli. Profesora de la Escuela de Negocios, UTDT.
    - Jaqueline Pels. Directora del Espacio de Negocios Inclusivos (ENI-Di Tella). Profesora de la Escuela de Negocios, UTDT

    Conversaciones Ditellianas: Coronavirus, Sociedad, Economía y Negocios - 27/05/2020


    August 2022



    +54 9 11 6620 4065

    Torcuato Di Tella University

    School of Business

    Av. Figueroa Alcorta 7350, C1428BCW

    Buenos Aires, Argentina