Loneliness, Identity Threats, Compensatory Consumption, Consumers Identity Negotiation, Affective and Motivational Processes.
Refereed Journal Articles
Elena Fumagalli, L. J. Shrum, and Tina M. Lowrey (forthcoming), “Consuming In Response to Loneliness: Bright Side and Dark Side Effects.” Current Opinion in Psychology. https://doi.org/10.1016/j.copsyc.2022.101329
Yi Li and Elena Fumagalli (in press), “Spoiled Rotten: How and When Discontinuation of Repetitive and Regular Delight Offers Increases Customer Desire for Revenge.” Journal of Retailing. https://doi.org/10.1016/j.jretai.2021.08.002
Elena Fumagalli, Marina B. Dolmatzian, and L. J. Shrum (2021), “Centennials, FOMO, and Loneliness: An Investigation of the Impact of Social Networking and Messaging/VoIP Apps Usage During the Initial Stage of the Coronavirus Pandemic.” Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.620739
Research in Progress
With L.J. Shrum and Jaehoon Lee
Chronically Lonely Consumers Avoid Rather than Seek Out Interpersonal Touch-Related Services Because of Lack of Interpersonal Trust and Lack of Comfort with Interpersonal Touch. Under review at the International Journal of Research in Marketing
With L.J. Shrum
When Disgust Puts You Down: The Effect of Disgust Exposure on Consumers’ Identity and Compensatory Consumption. Manuscript available, preparing for submission to the Journal of Advertising
With Luca Visconti
To Me or Not to Me: Personal Body as Contended Ownership. Manuscript in preparation, targeted at the Journal of Consumer Research
With L.J. Shrum and Suresh Ramanathan
Being a Chameleon Helps: How Holding Multiple Identities Protects Consumers Against Identity Threats. Data collection in progress.
With Christina Kan
Multiple Identities and Multiple Resources: How Scarcity Perception is Influenced by Identity Salience. Data collection in progress.
Consumer Behavior, Principles of Marketing, Marketing Research, Digital Marketing, Strategic Marketing.
Teaching Assistant (HEC Paris 2014-2015)
Leading Digital Transformation (ExEd) for Professor Kristine de Valck (2017)
Teaching Assistant (Bocconi University 2011-2012)
Peer-Reviewed Business Cases
Fumagalli E. (2021). “Ethical Consumerism and Glass Box Branding: When Companies’ Actions Speak Louder Than Words,” SAGE Business Cases. (Voted SAGE’s 2021 Editor’s Choice Award for Marketing)
Fumagalli E. (2020). “Tough love: when social media influencers’ digital detox goes wrong,” SAGE Business Cases. (Voted Best Marketing Business Case of 2019 by SAGE Editorial Team)
Fumagalli E. (2019). “Direct-to-consumer DNA testing and product personalization: one size does not fit all genes,” SAGE Business Cases.
"Elena has divided the course material in such a way that it fits a class of such large volume of students. Group projects are always welcome during online studies as well as it allows one to socialize more with classmates despite not being there in person and this has both academic and personal gains."
"Elena is a very good and very nice professor. Although it was mostly online she managed to make the course very interesting and interactive"
“Me encantó. Muy interesante. Se vieron herramientas analiticas relevantes junto con el background necesario para analizar data relevante al comportamiento del consumidor.”
“La profesora demostró mucha organización en las clases y en las tareas fuera de horario, eso motiva mucho a que uno también se organice y le dedique tiempo a la materia. Nada más que agregar, muy buena materia!”
“Thank you to Elena who managed to stay focus even though it was very late night in Italy. Very professional. Super insightful class. I wish I had this class before I left the country and venture into the world. Thank you!
“Excelente materia, contenidos y profesora. realmente muy recomendable. de las mejores materias de todo el MBA”
"I attended Elena’s “Consumer Behaviors and Emerging Markets” course in UTDT in July. Elena curated a very interesting selection of readings and resources and was always willing to share additional papers and references with us. She teaches with great enthusiasm and kept the class engaged through excellent content and debate."
“Se nota que Elena sabe mucho y así lo expresa. Muy dispuesta a ayudar a sus alumnos en todo momento y siempre con buena onda. Sus clases fueron dinámicas y muy entretenidas. Sin dudas la califico con un excelente.”
“Muy clara a la hora de explicar. Predispuesta a dar ejemplos y llevarlo al plano de lo concreto. Súper recomendable.”
Present & Past
Torcuato Di Tella University
Assistant Professor March 2019 - Present
Marketing Ph.D. Candidate Sep 2013 – June 2018
Texas A&M University
Visiting Ph.D. Student Jan 2016 – December 2016
Research Assistant September 2011 - January 2013
Honors & Awards
SAGE’s 2021 Editor’s Choice Award for Marketing
Best Marketing Business Case of 2019, SAGE Publishing Editorial Team
AMA Sheth Doctoral Consortium Fellow, 2017
2016 Doctoral Fellowship, Labex ECODEC
2015 Travel grant from HEC Paris for visit to Mays Business School, Texas A&M
2013-15 Doctoral Fellowship, HEC Paris
Post-graduate Research Scholarship, Bocconi University, Research Fellow, 2011
Graduated Top 10% of graduating class 2009-2010, Bocconi University