What an amazing experience. Look at how many smiley faces, these expressions don't lie. If you are looking for me, you can spot me in the 4th row from the bottom right corner.
At this doctoral consortium, I had the chance of meeting the best scholars and the best future scholars of the world in a very informal environment. On the human side, it is nice to be able to meet motivated and successful individuals and to be able to create life-long bonds. On the professional side, it is incredible to be able to attend talks about practical topics such as getting your first job, managing your early career, teaching effectiveness, and writing well.
New Research Technology
Speakers: Markus Giesler, Jeff Inman, Ying Xie, Bill Hedgcock
In this session, I found the following to be extremely interesting and worth looking into:
Effective Teaching: Using Simulations and Case Teaching
Speakers: June Cotte, John Deighton, Goutam Chakraborty
The main takeaways for this session on case teaching are:
Meet the Editors of the Consumer Behavior Journals
Speakers: Darren Dahl, Amna Kirmani, Murali Mantrala, Robert Palmatier
The main new entry for this type of "meet the CB journals editors" session was Prof. Palmatier presenting the Journal of the Academy of Marketing Science (JAMS). In particular, he talked about the editorial team that will be reviewing consumer behavior submissions.
Research for Impact 1
Speakers: John Lynch, Deborah MacInnis, Andrea Morales, Joann Peck
This session was extremely interesting because we had the opportunity to listen to researchers at different stages of their career talking about their idea generation and idea testing processes. In particular, I liked how Prof. Morales talked about the importance of designing experiments which measure actual behaviors and not only likelihood to behave. I guess that her talk was greatly inspired by the recent JCR tutorial that she authored.
Positioning: Papers, Research and Yourself
Speakers: Americus Reed, Derek Rucker, Venky Shankar, Leigh McAllister
Venky Shankar opened the talk with a diagram to talk about positioning your papers. So simple, yet so clever.
Leigh McAllister talked about positioning the field. She said that our field is poorly positioned and we should be able to always convey "why marketing is important" to our students and to the general public. She suggested a book to use for our next marketing introductory class, not a classic textbook, but a book written by successful consultant that helped hundreds of company: "The Growth Gears: Using A Market-Based Framework To Drive Business Success". I think it is worth a read before I start designing my next marketing course.
Derek Rucker and Americus Reed then talked about positioning your research. The main takeaways here were:
KILL OFF IDEAS. They know it is hard, but they reiterated the importance of doing so. Our time is limited and we need to make the best use of it.
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